> ## Documentation Index
> Fetch the complete documentation index at: https://docs.usecliro.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Analytics overview

> Measure the real-world impact of AI on your traffic — referrals from AI assistants, AI crawler activity, and your search performance.

While Visibility tracks how AI *talks* about you, **Analytics** measures what that means for your traffic: the visits AI assistants send you, how often AI crawlers read your site, and how your search performance ties in.

## What's inside

<CardGroup cols={2}>
  <Card title="AI referrals" icon="arrow-right-left" href="/en/analytics/ai-referrals">
    Visits and sessions coming from ChatGPT, Gemini, Claude, Perplexity and other assistants.
  </Card>

  <Card title="Agent traffic" icon="bot" href="/en/analytics/agent-traffic">
    How often AI crawlers and agents fetch your pages, via Cloudflare.
  </Card>

  <Card title="Google Search Console" icon="search" href="/en/analytics/google-search-console">
    Your organic search performance — clicks, impressions and queries.
  </Card>

  <Card title="Google Analytics" icon="chart-bar" href="/en/analytics/google-analytics">
    Your overall site traffic and sessions.
  </Card>
</CardGroup>

## How it's organized

Each analytics source has two parts in the sidebar:

* **Setup** — a guided integration to connect the source.
* **Statistics / Performance / Traffic** — the dashboard once data is flowing.

<Note>
  AI referrals and Agent traffic are Cliro-native and require a small setup on your site. Google Search Console and Google Analytics connect to your existing Google accounts.
</Note>

## Where to start

<Steps>
  <Step title="Connect AI referrals">
    Add the Cliro tracking snippet to your site to start capturing AI-driven visits.
  </Step>

  <Step title="Add agent traffic (optional)">
    If your site is behind Cloudflare, deploy the Cliro Worker to detect AI crawlers.
  </Step>

  <Step title="Link Google">
    Connect Search Console and Analytics for the full picture.
  </Step>
</Steps>