> ## Documentation Index
> Fetch the complete documentation index at: https://docs.usecliro.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Content Agent overview

> Plan, generate and publish SEO articles powered by your AI visibility data — built from your prompts, AI responses and competitor citations.

The **Content Agent** turns your visibility insights into action. It generates SEO-optimized articles grounded in your brand, your tracked prompts, the AI engines' responses and your competitors' citations — then helps you publish them to your CMS.

The premise is simple: you already know *which questions* AI assistants answer about your market (your prompts) and *who they cite today* (your competitors). The Content Agent uses exactly that data to write articles aimed at the gaps — so you publish content with a real chance of being surfaced and cited.

<Note>
  The Content Agent is a plan-gated feature. Article generation uses **article credits** from your subscription, which reset each billing cycle. If it's not in your plan, you'll be prompted to upgrade.
</Note>

## Why it's different from a generic AI writer

A generic writer drafts from a blank prompt. The Content Agent drafts from *your data*:

* It starts from a **prompt you actually track**, so the article targets a question AI is already being asked.
* It reads the **recent AI responses** to that prompt, so it can address what the models currently say — and where you're missing.
* It pulls in your **brand and E-E-A-T context**, so the article sounds like you and carries credibility signals.
* It's aware of **competitor citations**, so you can write toward the topics that are winning mentions.

<Tip>
  The best candidates for an article are prompts where competitors are cited but you aren't. Find them in [Visibility](/en/visibility/overview) and [Citations](/en/visibility/citations), then bring that prompt into the Content Agent.
</Tip>

## What you can do

<CardGroup cols={2}>
  <Card title="Plan content" icon="calendar" href="/en/content-agent/calendar">
    Schedule a batch of articles across upcoming days in the Content Planner.
  </Card>

  <Card title="Write & edit" icon="pen-line" href="/en/content-agent/editor">
    Generate with AI or write manually, then refine in the editor.
  </Card>

  <Card title="Publish anywhere" icon="plug" href="/en/content-agent/integrations">
    Push finished articles to WordPress, Webflow, Wix, PayloadCMS or any endpoint.
  </Card>

  <Card title="Track your library" icon="folder">
    Browse every generated article under **Generated articles**.
  </Card>
</CardGroup>

## How articles are generated

When you create an article with AI, Cliro grounds it in real data: a chosen **prompt** plus the recent **AI responses** to it, your **website** and your **brand** context. You guide the output with:

| Input                     | What it controls                        | Notes                                                                                       |
| ------------------------- | --------------------------------------- | ------------------------------------------------------------------------------------------- |
| **Topic / prompt**        | What the article is about.              | Pick a tracked prompt to ground the article in real AI answers, or write a free-form topic. |
| **Voice, tone and style** | How it should sound.                    | Set this so drafts read on-brand without heavy editing.                                     |
| **SEO keywords**          | What the article targets and ranks for. | Manual, AI-generated or saved. One **primary keyword** is used in the title.                |
| **Custom instructions**   | Any extra guidance for that article.    | Use for angle, audience, must-include points or things to avoid.                            |

Each AI generation consumes one article credit. Writing manually creates a draft and uses no credit.

<Note>
  Credits are spent at **generation**, not at publish. Editing, re-titling or exporting an already-generated article doesn't cost an extra credit. Regenerating from scratch does.
</Note>

## Typical workflow

<Steps>
  <Step title="Plan or create">
    Plan a batch from the [calendar](/en/content-agent/calendar), or create a single article on demand.
  </Step>

  <Step title="Generate">
    Cliro drafts the article from your prompt, responses, site and brand.
  </Step>

  <Step title="Edit">
    Refine the content, title, keywords and cover in the [editor](/en/content-agent/editor).
  </Step>

  <Step title="Publish">
    Send it to a connected CMS via an [integration](/en/content-agent/integrations), or export it.
  </Step>
</Steps>

## Set it up first

For the best drafts, get these in place before you generate at scale:

<CardGroup cols={2}>
  <Card title="Brand & E-E-A-T" icon="badge-check" href="/en/knowledge-base/brand-eeat">
    Fill in your brand description and credibility signals so articles read as genuinely yours.
  </Card>

  <Card title="Brand context" icon="sliders" href="/en/knowledge-base/context">
    Choose exactly which brand information gets injected into each generation.
  </Card>
</CardGroup>

## Frequently asked questions

<AccordionGroup>
  <Accordion title="Do I lose a credit if I don't like the draft?">
    The credit is spent when the AI generates. You can keep editing that draft for free, but a fresh full regeneration consumes another credit. Manual drafts never use a credit.
  </Accordion>

  <Accordion title="What happens when I run out of article credits?">
    AI generation pauses until your credits reset at the next billing cycle, or until you upgrade. You can still write and edit manual drafts, and publish what you've already generated.
  </Accordion>

  <Accordion title="Do I have to publish through Cliro?">
    No. You can publish to a connected CMS via an [integration](/en/content-agent/integrations), or export the article and publish it however you like.
  </Accordion>

  <Accordion title="Where do my generated articles live?">
    Every article you generate or draft is saved under **Generated articles**, so you can come back to edit, publish or export it later.
  </Accordion>
</AccordionGroup>

## Next steps

<CardGroup cols={2}>
  <Card title="Plan a content batch" icon="calendar" href="/en/content-agent/calendar">
    Use the Content Planner to schedule articles across upcoming days.
  </Card>

  <Card title="Connect your CMS" icon="plug" href="/en/content-agent/integrations">
    Set up an integration so finished articles publish in one click.
  </Card>
</CardGroup>