> ## Documentation Index
> Fetch the complete documentation index at: https://docs.usecliro.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Brand & E-E-A-T

> Define your brand identity and credibility signals so Cliro measures mentions accurately and AI models trust your content.

The **Brand & E-E-A-T** page (under **Knowledge base**) is where you tell Cliro who your brand is. Good brand data improves how accurately Cliro detects your mentions, and your E-E-A-T information strengthens how search engines and AI verify your credibility.

It's organized in tabs: **Brand book**, **E-E-A-T** and **Context**.

## Brand book

The **Profile** defines your brand's identity, location and positioning:

* **Brand name** and **website**.
* **Alternative names** — other spellings or names that should also count as your brand in visibility reports. Enable **Exact match only** to count just the exact spellings you list.
* **Location** — where your brand is primarily based.
* **Geographic reach** — Global, primary market, nationwide, regional or local.
* **Language** — the language your brand mainly communicates in.
* **Brand context** — a short description of what your brand does, who it serves and what makes it different.

<Tip>
  Adding **alternative names** is one of the highest-impact settings: if AI models refer to you by a short name, product name or common misspelling, Cliro won't credit those mentions unless you list them here.
</Tip>

## E-E-A-T

**E-E-A-T** stands for Experience, Expertise, Authoritativeness and Trustworthiness. This data powers schema markup, author attribution and helps search engines and AI verify your credibility. It's grouped into sections, including:

* **Entity & ownership** — organization identity for Organization schema.
* **Editorial responsibility** — who owns and reviews your content.
* **Contributors** — named people behind your content.
* **Experience & expertise** — first-hand experience, areas of expertise and methodologies.
* **Authority signals** — leadership, partnerships, notable customers, media mentions.
* **Trust & transparency** — data sourcing, citation and fact-checking policies.
* **Knowledge freshness & scope**, **contact & accountability**, and **schema & metadata controls**.

Fill in what's relevant and click **Save E-E-A-T**. The more complete this is, the stronger your credibility signals — and the richer the context available to the Content Agent.

## Managing competitors

Competitor brands are also part of the Knowledge base. Add the brands you want to benchmark against, and Cliro will detect their mentions in the same responses it analyzes for you. See the [Competitors](/en/visibility/competitors) page for how the comparison works.

## Next

<Card title="Brand context" icon="sparkles" href="/en/knowledge-base/context">
  Choose which brand and E-E-A-T data feeds the Content Agent.
</Card>