> ## Documentation Index
> Fetch the complete documentation index at: https://docs.usecliro.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Competitors

> Benchmark your AI visibility against competitor brands across prompts, models and AI search engines.

Cliro doesn't just track your brand — it tracks the brands you compete with. Comparing side by side shows your real **share of voice** in AI answers.

## Add competitors

Competitor brands are managed in the **Knowledge base** under **Competitors**. Add the brands you want to benchmark against; Cliro then detects their mentions in the same responses it analyzes for you.

<Card title="Manage competitors" icon="users" href="/en/knowledge-base/brand-eeat">
  Add and edit the brands you track in the Knowledge base.
</Card>

## What you can compare

<CardGroup cols={2}>
  <Card title="Share of voice" icon="chart-pie">
    Your visibility versus each competitor across tracked prompts.
  </Card>

  <Card title="Per model" icon="cpu">
    Who wins on ChatGPT, who wins on Gemini, and where you can gain ground.
  </Card>

  <Card title="Ranking & sentiment" icon="list-ordered">
    How often each brand is mentioned, in what position, and how positively.
  </Card>

  <Card title="By prompt" icon="message-square">
    The exact questions where a competitor outranks you — your highest-leverage targets.
  </Card>
</CardGroup>

## Using the comparison

<Steps>
  <Step title="Spot the gaps">
    Find prompts and models where competitors appear and you don't.
  </Step>

  <Step title="Trace the source">
    Check [Citations](/en/visibility/citations) to see which domains are feeding those competitor mentions.
  </Step>

  <Step title="Close the gap">
    Earn presence on those sources, sharpen your content, and re-run prompts to track progress.
  </Step>
</Steps>

<Tip>
  Tracking competitors also counts toward your plan's competitor limit. Focus on the handful of brands you genuinely compete with for the clearest benchmark.
</Tip>