robots.txt is a standard file that tells crawlers and bots which sections of your website they’re allowed to crawl and index — including AI crawlers.
Why configure robots.txt
- Control which pages search engines and AI crawlers can index.
- Protect private or administrative sections from external crawling.
- Optimize your crawl budget to improve your site’s SEO.
For AI visibility, make sure you’re not accidentally blocking the AI crawlers you want to reach you. A misconfigured
robots.txt can keep your brand out of AI answers entirely.Create your robots.txt
1
Generate with AI
Open Actions → robots.txt and click Generate with AI for a suggested file tailored to your site.
2
Edit
Adjust the rules in the editor. The file stays Suggested until confirmed.
3
Confirm
Click Confirm to lock the content and enable downloading.
4
Download & publish
Upload the file to your site’s root so it’s reachable at
https://yourdomain.com/robots.txt.5
Verify publication
Use Verify publication to confirm the live file matches your confirmed content.
Check AI crawler access
The Site Check verifies your robots.txt and crawl rules for AI agents.

