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AI referrals measure the visitors that arrive at your site from AI assistants like ChatGPT, Claude, Gemini, Copilot, Perplexity and others — the real traffic your AI visibility generates.

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How it works

You add a small Cliro tracking snippet to your site. It loads asynchronously, detects when a visit comes from a known AI assistant, and reports the event to Cliro. It’s lightweight and designed not to affect your site’s performance.

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Set up tracking

1

Copy your snippet

Go to Analytics → AI referrals → Setup and copy the HTML snippet. It contains a unique tracking key for your brand.
2

Paste it in your site's head

Add the snippet inside the <head> of every page you want to track, as close to the top as possible.
3

Publish

Deploy your site. Cliro starts recording AI-referred visits automatically.
Many AI assistants open links without passing a referrer, which can hide where a visit came from. To capture attribution reliably, encourage links that carry an explicit marker — for example: 
https://yourbrand.com/product?ref_llm=chatgpt
https://yourbrand.com/product?utm_source=gemini&utm_medium=llm
The snippet reads ?ref_llm= and ?utm_source= before falling back to the referrer, so attribution works even when the assistant hides it.

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What’s captured

For each AI-referred visit, Cliro records the AI assistant and detection method, the page visited, the referrer, any UTM parameters, a session ID, and basic browser info. IP addresses are hashed — the raw IP is never stored, and only known AI traffic is tracked.
AI referral events count toward a monthly limit based on your plan, which resets each billing cycle. Once the limit is reached, additional events are not counted but your site keeps working normally.

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Rotating your tracking key

If you think your tracking key was exposed, you can rotate it from the setup screen. The old key stops working immediately, so update the snippet on your site with the new one.

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Attribution caveats

  • If a visitor copies and pastes your link, the referrer is lost.
  • If they read an AI answer, then search Google and click from there, the visit is attributed to Google (last click).
  • Some assistants navigate via preview or proxy, so the referrer may not be the assistant itself.