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When AI models answer a question, they often draw on specific web sources. The Citations page (labeled Citations in the sidebar) shows those sources across all your tracked prompts, so you understand which websites shape AI answers in your space.

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Why citations matter

AI assistants tend to cite and trust a recurring set of domains. If those sources mention your brand, you’re far more likely to appear in answers. Citations tell you:
  • Which domains influence answers about your topics.
  • Where competitors are being cited that you aren’t.
  • Which content formats (editorial, news, user-generated, social) drive AI answers.

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What you’ll see

Top source domains

The domains cited most often across your prompts and models.

Cited URLs

The specific pages models reference, with their domain.

Source mix

The breakdown of source types — editorial, news, UGC, social.

By model

How citations differ between ChatGPT, Gemini, Claude and others.

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Turning citations into action

1

Find high-influence domains

Identify the sources cited most for your topics.
2

Check your presence

See whether those domains already mention your brand.
3

Earn a mention

Pursue coverage, listings, reviews or partnerships on the domains that matter most — digital PR for the AI era.
Pair citations with Competitors: if a competitor consistently appears in answers, the Citations page often reveals the sources giving them that edge.

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Next

Make your own site citable

Use Actions to ensure AI crawlers can read and cite your site.