Add competitors
Competitor brands are managed in the Knowledge base under Competitors. Add the brands you want to benchmark against; Cliro then detects their mentions in the same responses it analyzes for you.Manage competitors
Add and edit the brands you track in the Knowledge base.
What you can compare
Share of voice
Your visibility versus each competitor across tracked prompts.
Per model
Who wins on ChatGPT, who wins on Gemini, and where you can gain ground.
Ranking & sentiment
How often each brand is mentioned, in what position, and how positively.
By prompt
The exact questions where a competitor outranks you — your highest-leverage targets.
Using the comparison
1
Spot the gaps
Find prompts and models where competitors appear and you don’t.
2
Trace the source
Check Citations to see which domains are feeding those competitor mentions.
3
Close the gap
Earn presence on those sources, sharpen your content, and re-run prompts to track progress.