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Cliro doesn’t just track your brand — it tracks the brands you compete with. Comparing side by side shows your real share of voice in AI answers.

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Add competitors

Competitor brands are managed in the Knowledge base under Competitors. Add the brands you want to benchmark against; Cliro then detects their mentions in the same responses it analyzes for you.

Manage competitors

Add and edit the brands you track in the Knowledge base.

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What you can compare

Share of voice

Your visibility versus each competitor across tracked prompts.

Per model

Who wins on ChatGPT, who wins on Gemini, and where you can gain ground.

Ranking & sentiment

How often each brand is mentioned, in what position, and how positively.

By prompt

The exact questions where a competitor outranks you — your highest-leverage targets.

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Using the comparison

1

Spot the gaps

Find prompts and models where competitors appear and you don’t.
2

Trace the source

Check Citations to see which domains are feeding those competitor mentions.
3

Close the gap

Earn presence on those sources, sharpen your content, and re-run prompts to track progress.
Tracking competitors also counts toward your plan’s competitor limit. Focus on the handful of brands you genuinely compete with for the clearest benchmark.