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The Content Agent turns your visibility insights into action. It generates SEO-optimized articles grounded in your brand, your tracked prompts, the AI engines’ responses and your competitors’ citations — then helps you publish them to your CMS. The premise is simple: you already know which questions AI assistants answer about your market (your prompts) and who they cite today (your competitors). The Content Agent uses exactly that data to write articles aimed at the gaps — so you publish content with a real chance of being surfaced and cited.
The Content Agent is a plan-gated feature. Article generation uses article credits from your subscription, which reset each billing cycle. If it’s not in your plan, you’ll be prompted to upgrade.

Why it’s different from a generic AI writer

A generic writer drafts from a blank prompt. The Content Agent drafts from your data:
  • It starts from a prompt you actually track, so the article targets a question AI is already being asked.
  • It reads the recent AI responses to that prompt, so it can address what the models currently say — and where you’re missing.
  • It pulls in your brand and E-E-A-T context, so the article sounds like you and carries credibility signals.
  • It’s aware of competitor citations, so you can write toward the topics that are winning mentions.
The best candidates for an article are prompts where competitors are cited but you aren’t. Find them in Visibility and Citations, then bring that prompt into the Content Agent.

What you can do

Plan content

Schedule a batch of articles across upcoming days in the Content Planner.

Write & edit

Generate with AI or write manually, then refine in the editor.

Publish anywhere

Push finished articles to WordPress, Webflow, Wix, PayloadCMS or any endpoint.

Track your library

Browse every generated article under Generated articles.

How articles are generated

When you create an article with AI, Cliro grounds it in real data: a chosen prompt plus the recent AI responses to it, your website and your brand context. You guide the output with:
InputWhat it controlsNotes
Topic / promptWhat the article is about.Pick a tracked prompt to ground the article in real AI answers, or write a free-form topic.
Voice, tone and styleHow it should sound.Set this so drafts read on-brand without heavy editing.
SEO keywordsWhat the article targets and ranks for.Manual, AI-generated or saved. One primary keyword is used in the title.
Custom instructionsAny extra guidance for that article.Use for angle, audience, must-include points or things to avoid.
Each AI generation consumes one article credit. Writing manually creates a draft and uses no credit.
Credits are spent at generation, not at publish. Editing, re-titling or exporting an already-generated article doesn’t cost an extra credit. Regenerating from scratch does.

Typical workflow

1

Plan or create

Plan a batch from the calendar, or create a single article on demand.
2

Generate

Cliro drafts the article from your prompt, responses, site and brand.
3

Edit

Refine the content, title, keywords and cover in the editor.
4

Publish

Send it to a connected CMS via an integration, or export it.

Set it up first

For the best drafts, get these in place before you generate at scale:

Brand & E-E-A-T

Fill in your brand description and credibility signals so articles read as genuinely yours.

Brand context

Choose exactly which brand information gets injected into each generation.

Frequently asked questions

The credit is spent when the AI generates. You can keep editing that draft for free, but a fresh full regeneration consumes another credit. Manual drafts never use a credit.
AI generation pauses until your credits reset at the next billing cycle, or until you upgrade. You can still write and edit manual drafts, and publish what you’ve already generated.
No. You can publish to a connected CMS via an integration, or export the article and publish it however you like.
Every article you generate or draft is saved under Generated articles, so you can come back to edit, publish or export it later.

Next steps

Plan a content batch

Use the Content Planner to schedule articles across upcoming days.

Connect your CMS

Set up an integration so finished articles publish in one click.