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Understanding a few core terms makes the rest of Cliro easy to navigate.

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The big picture

1

Your main brand + competitors

You track one main brand (your website) alongside competitor brands.
2

Topics group prompts

Topics organize your prompts — the questions Cliro asks the AI models.
3

Prompts produce responses

Each prompt runs against the enabled models and returns a response.
4

Responses become insights

Every response is analyzed for brand mentions (ranking + sentiment) and citations (source domains), which power your dashboards.

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Glossary

A brand is a company or product you track. Your main brand is your own website — the one Cliro centers its analysis on. Other brands you add are treated as competitors.
A topic is a theme that groups related prompts — for example “project management tools” or “best CRMs for startups”. Topics keep your prompts organized and your reporting readable.
A prompt is a question or query Cliro sends to the AI models, such as “What are the best AI visibility tools?”. Cliro tracks whether your brand appears in the answer, where it ranks, and how it’s described.
A model is a specific AI engine (e.g. ChatGPT, Claude, Gemini), grouped under a provider (OpenAI, Anthropic, Google). You choose which models to run your prompts against. Each model can answer the same prompt differently.
A response is what a model returned for a given prompt at a given time. Cliro stores responses so you can see how answers — and your visibility — change over time.
A brand mention is a reference to a brand inside a response. Cliro records each mention’s position/ranking and sentiment (positive, neutral or negative) so you can measure not just if you appear but how well.
A citation is a source URL or domain a model used to build its answer. Citations reveal which websites influence AI answers about your space — and where you might want to earn a mention.
A tag is a label you attach to prompts to slice and filter your data — for example by funnel stage, region or campaign.
Your tenant is your account workspace (an agency, marketing team or individual). It holds your brand, prompts and data, and is linked to a subscription that defines your plan limits.

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How prompts run

Cliro runs prompts in three ways:
Only active prompts count toward your plan’s prompt limit and run on the schedule. Suggested prompts don’t count until you activate them.

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Onboarding walkthrough

See exactly what happens in each onboarding step.